Paul Lofkin, Crawford
With more than 20 years’ experience in the insurance sector, Crawford’s president for the UK and Ireland Paul Lofkin has a proven track record of driving strategic growth, encouraging innovation, and delivering effective results across the claims value chain.
Ranked Number 34 on the Insurance Post Power List 2025
Social media: LinkedIn (Around 5600 followers)
A Chartered insurance practitioner and Fellow of the Chartered Insurance Institute, Lofkin holds an MBA with distinction, a first-class degree, and multiple professional qualifications spanning insurance, accountancy, and management.
His expertise has led to industry recognition, including contributions to a major flooding report and awards for pioneering technology solutions that revolutionised rural insurance claims handling.
Throughout his career, Lofkin has played a pivotal role in leading specialist claims teams, driving positive disruption through cutting-edge platforms, and enhancing customer experience through innovative solutions.
During his tenure at Crawford, he was instrumental in creating the UK’s first fully dedicated rural adjusting team, which has since become one of the company’s flagship services.
With a firm belief in people-first leadership, he is committed to creating a workplace where innovation, success, and wellbeing go hand in hand.
In 2025, he is focusing on developing Crawford’s commitment to sustainability, social mobility, and mental health advocacy within the workplace.
One to watch in the year ahead.
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